Spotlight on IndeDebut 2010: Authors Publishing through Small Presses Part II

Are independent presses a stepping stone or the wave of the future? Meet eight authors being published by seven different presses and find out the challenges and rewards of going with a small publishing house. Read Part I of the interview here.

Lori, your book releases next year, but it won 1st place for the 2009 Dragonfly Publishing Award. Can you tell me how that works?

Dragonfly Publishing, Inc. holds a picture book contest each year, which is a wonderful opportunity for authors and illustrators to get their books in print. I entered my manuscript, The Bug That Plagued the Entire Third Grade, in the 2009 contest and won 1st place out of hundreds of entries. The prize was a contract with DFP and I jumped at the opportunity. Since then, DFP has picked an illustrator, Chet Taylor, who is currently bringing the story to life, and the finished book is due to release in September 2010.

Scott, you’ve got books with two different small publishers. What’s the big draw for you in going with a small press?

Maybe it has something to do with my college days.  I chose to attend a small, liberal arts college in Pennsylvania over a number of other larger schools.  The feeling of camaraderie and the individual attention drew me in.  It’s the same with small presses.  I can pick up the phone and talk to my editor or send an e-mail and know I’ll get a prompt response.  It’s close-knit, and I like that feeling.

I noticed you’re doing a cross promotion with American Forests. What prompted that? Has it been effective?

I firmly believe the work I share with the public should give back in some way as well.  My first novel, O.Y.L., partners with American Forests.  A one dollar donation goes to American Forests for each book sold, which results in a tree planted in the U.S.--One book, one dollar, one tree.

Mice Don’t Taste Like Chicken will team with Partners in Amphibian and Reptile Conservation, and proceeds from each sale will benefit the organization.  As far as effectiveness goes, I know it’s effective because of the good feeling I have in my heart and the response I receive from the organizations. 

Miriam, on your blog you addressed some of the problems of going with a small press, including the fact that some people mistake it for a vanity press. How do you dispel that misconception?


By jumping up and down and waving my hands like a crazy person yelling “I didn’t have to pay for this!”

I wish I were kidding about that.



In all seriousness, what I found was that it was my other writer/bookseller friends who were the most suspicious.  When I told one of them that my book would be print-on-demand, her first question was “You didn’t sign with AuthorHouse, did you?” When I said no, she heaved a sigh of relief and started telling me all the horror stories she knew about authors who had been ripped off and disappointed by vanity publishing. In those cases, I found that the best weapon was knowledge.

I think--and this applies to whatever publishing road you decide to take--if you can be clear and specific about what you want out of it, realistic about the pros and cons, and professional in how you handle things, you’ll be a lot better off. For example, if your publisher uses POD and hasn’t decided to accept returns yet, don’t just march into your local Borders demanding to know why they won’t carry your book. You’ll look silly. And if you don’t know what returns are, or why that makes a difference, then you need to do some more research.

 Knowledge is key.

Terry, I noticed that you’re a member of a lot of associations: Outdoor Writers of America, Dog Writers Association of America, as well as SCBWI and the Writers Union of Canada. Do any of these memberships offer you additional promotional opportunities?

I do belong to quite a few associations.  I give them one year, and if the benefits of joining are not yet evident, I don't renew.  But I think within my niche of outdoor adventure writing, it can only improve my visibility to belong to larger organizations.

Mush with PRIDE is a big one for me personally because they promote the sport of dogsledding as well as promoting good dog care. Their name stands for Providing Responsible Information on a Dog's Environment.

The Outdoor Writers of Canada are a natural fit since I write for outdoor magazines. They are doing a spotlight on me in the next issue of their newsletter, so that's a definite bonus.

I joined the Dog Writers Association of America mostly because I heard about the dog book contest they have each year.  I've just joined that group, so I'm not sure how much it will benefit me.  But with all those fellow dog writers, I'll be making new friends and that's always good.

Of course the SCBWI is a must for any writer of children's books. They provide all sorts of information on publishers and industry news as well as provide a platform for all members. I think the community of children's book writers is a friendly one and genuinely nurturing.  I receive a lot of support from members.

Carla, you have a lot of nonfiction titles out (with four different presses!). Are these subjects that you approached the publisher about, or were you contributing to existing series’? Did you need to have a platform to be considered as a nonfiction author?

I do most of my nonfiction writing for the educational market. The books are usually part of a series that is developed by the publisher. They send me a topic assignment and give me guidelines to follow - such as word count, number of chapters, tone, target audience age. To be considered as an author for one of these series, I sent an introductory packet which included my resume, writing background and writing samples. Some of it is being in the right place at the right time - your packet crosses an editor's desk right when she needs to assign a new series for an age group that you have written for in the past.

Donna, your publisher puts out ebooks, iPhone apps and cds as well as traditional print books. Do you have the option of going into one or all of these formats or does the publisher decide? In what formats will your book be available?

The publisher discusses the options and to what is appropriate for the book and then the author makes the final decision on format. My story book, The Golden Pathway, will be available as E-book, Traditional print book, and Audio/Book Video DVD. Once the illustrations for the book are completed, an audio of the text is completed and then compiled into a video with the illustrations.

Anyone can design an attractive website, so how do you ensure that a small publisher is reputable? 



LORI CALABRESE: 
As with any business venture, a writer needs to research any company he or she considers working with. All of us at IndeDebut are aware that not all small presses are created equal and we caution authors to do their homework and sift through publishers to find the one right for them. Writers should google a publisher to see what has been written about them, check the Predators and Editors website for any warnings, and ask for author references. There’s also a vast network of author support across the web. There are hundreds of author chat rooms and forums you can join to ask other authors what they think of certain presses. Search Yahoo groups or Google and you’ll discover an entire world of information at your fingertips.



DONNA MCDINE:
 Research, research, research. Contact some of the publisher’s authors and/or illustrators and ask them about their experience. If the small publisher is legit the author and/or illlustrator will have no problem providing answers to your questions.



TERRY LYNN JOHNSON:
 I did my homework before I subbed to 4RV by searching sites like Predators and Editors and general web searches.  Once I met Vivian on the MUSE forums though, it was obvious I would be lucky to get in with them.



SCOTT HEYDT:
 You need to feel out the personalities that work there and do your homework.  Research some popular websites like Predators and Editors, but don’t necessarily take that as gospel.  Get to know the organization and let your own gut feeling tell you if it’s the right move.

CARLA MOONEY: I asked a lot of questions and did research before I signed my contract.

JO RAMSEY:
 In this case, because I'd published with them under the romance imprint, I knew they were reputable. They'd been recommended to me by another romance author I know.



MIRIAM FORSTER: I’m a big fan of Writer Beware and Preditors and Editors.  Also, for me a big tipping point was that the two people who started Oaktara had long histories in the publishing business as an editor and a writer, and those histories could be verified.  If they hadn’t had that experience, I might have been more suspicious.

DANIKA DINSMORE: I'd say don't just go with someone because they offer to publish your book. Do some research and speak to some of their clients. Talk about the project in detail with them and then go with your gut instinct.

How does distribution work with each of your small presses? 


AMY COOK:
 PM Moon is a traditional press.  They print an initial run (for my book, we're thinking around 2,000 books) and sell through independent bookstores, Amazon.com, Borders and their own website.  



LORI CALABRESE: 
Dragonfly Publishing, Inc. specializes in print-on-demand (POD) books. DFP offers professionally edited fiction in both electronic and hardcover/ paperback versions. Hardcovers are available at the DFP bookstore, Lulu.com and Qoop.com. Paperbacks are available at Amazon.com, Barnes & Noble, Books-A-Million, Boone Bridge, Createspace and Tower.com. Ebooks are available through Lulu.com and Omni-Lit. Titles are also listed by wholesalers Ingram and Baker & Taylor. 



DONNA MCDINE:
 Guardian Angel Publishing works the same as the big boys. They have wholesale books distributed around the globe with Ingram, Baker & Taylor and many more distributors. They have distribution with Canada and Euro countries and most of our books are picked up in English speaking countries.

GAP’s print books are available at all the online bookstores from Amazon, B&N, Borders to Target.com and many more. GAP ebooks also have distribution networks: Follett Digital Resources sells our ebooks to libraries and schools. LSI distributes our ebooks for resale.

Some (and more as time progresses) of our small word count picture books sell on iTunes for iKidsPlay using touch screen technology for phones and iPods and will be available in other formats for phones too.
 

TERRY LYNN JOHNSON:
 4RV Publishing uses Ingram.



CARLA MOONEY: 
My book will be distributed by two wholesalers, Ingram and Baker & Taylor, and a distributor specifically for library sales. They are also negotiating for general distribution services. My book can also be purchased directly from Soto.



MIRIAM FORSTER: Oaktara does primarily online distribution , though they also work with the author’s local bookstores. Books are available at borders.com, barnesandnoble.com, amazon.com (including the Kindle) and through other major retail websites.  They recently hooked a distribution deal with CBD, the major Christian book distributor as well.

DANIKA DINSMORE: Right now the publisher is investigating our options. At first, it's simply going to be up to us to create reader interest to attract a good distributor.

Do you see publishing with a small press as a stepping stone, or do you see this as the wave of the future?

AMY COOK: This is a great question.  I think a couple years ago, small presses definitely were stepping stones, but in the age of POD and in light of the struggles of the larger houses to stay afloat, small presses have a unique opportunity to step into the void.  Being small and having lower overhead, they’re better able to adapt to changes in the market and in technology.  Publishing is on the cusp of dynamic changes and I hope to see some small houses emerge as pre-eminent, independent publishers instead of imprints of something larger.



LORI CALABRESE: I think publishing with a small press is a great stepping stone for an aspiring writer to break into publishing. The experience I’ve gained by publishing my first book with a  small press, DFP, has been great. I don’t see small presses as replacing the larger publishers, but the world needs small presses to champion new voices, focus on niche markets, and reissue out-of-print titles. Thankfully, the internet has made it easier for small presses to reach their customers and share some great stories that might not have been published for one reason or another.


DONNA MCDINE: I see small presses as the wave of the future. While I don't have experience with large publishers, the one-on-one attention provided at Guardian Angel Publishing is beneficial in learning the correct steps in marketing.



SCOTT HEYDT: I’m too new to the industry to give a confident answer to this question.  I’d like to think that one day I might achieve publication by one of the famous New York presses, but that doesn’t have to happen for me to believe in my work.  As long as I have the opportunity to share my passion with others, no matter how large the crowd, I feel rewarded.

CARLA MOONEY: I see this a needed and valuable part of the publishing industry.

JO RAMSEY: I think it is what you make of it.



MIRIAM FORSTER: Quite frankly, I have no idea what the future of publishing is going to be, and I try not to think about it too much.  For me, worrying about what is coming makes it harder to focus on the writing that I want to do. As far as small presses go, I’d be completely open to doing it again if it was the right fit for the book.


DANIKA DINSMORE: I think, like other entertainment industries, the publishing industry got a bit out of control and out of balance. I think new technologies and social media have leveled the playing field. Just like indie film and music companies bring us important work, so do small presses. I'm glad I chose this path. I'm not sure where it will lead, but I want to support the independents out there!

Thanks to all of you for taking the time to answer these questions and good luck with your new releases!

Learn more about these authors through their website, Indie-Debut 2010.

Spotlight on IndeDebut 2010: Authors Publishing through Small Presses

Ever thought about sending your manuscript to a small, independent publisher? Some independents, like Candlewick and Sourcebooks, started off in a bedroom. (Kind of like your novel!) Now these two companies have become heavy hitters in the publishing arena.

Many small presses have been turning a profit while larger publishers flounder. Still, authors who decide to go with a small publisher often find themselves battling misperceptions, as well as struggling for shelf space.

Amy Cook decided to be proactive by developing IndeDebut2010 for authors like herself who will be published this year by small presses. Here's a chance to meet some of these authors, hear their stories and learn about their publishers. Who knows -- one of these small presses could become the next Scholastic!

Can each of you tell me how you found your publisher? Why did you choose this publisher?

LORI CALABRESE: I found my publisher, Dragonfly Publishing, Inc., online. Since 2008, DFP has held a children’s picture book contest. DFP has to keep their submissions closed most of the time because they get too many and just can’t physically handle the volume, so Senior Editor Pat Gaines came up with the wonderful idea to give aspiring authors and illustrators an opportunity to get their books in print by holding this contest. I had learned of the contest and entered each year. Unfortunately, the manuscript I sent in 2008 didn’t make the cut, but I was pleasantly surprised to learn my entry for 2009, The Bug That Plagued the Entire Third Grade, won 1st place for Best Children’s Book.

DONNA MCDINE:
 While attending the 2008 Muse Online Writers Conference, I attended the lecture by Lynda Burch of Guardian Angel Publishing and immediately clicked with her philosophy. I took the plunge and submitted my manuscript entitled, The Golden Pathway, and after a couple rounds of edits she accepted the manuscript.



TERRY LYNN JOHNSON:
 I participated in the free on-line MUSE writers conference in October.  I applied for and won one of twelve spots for a five minute pitch session with 4RV Publishing president Vivian Zabel.  I was so nervous I could barely type, but she offered me a chance to submit to her and one month later, I received the offer.

  

SCOTT HEYDT:
 When I began to pitch Mice Don’t Taste Like Chicken, I created a Google Alert for “middle grade fiction.”  One day, PM Moon’s name popped up as sponsors of a contest for children’s fiction work with a first prize of publication.  My manuscript received Honorable Mention in that contest (behind the talented winner and fellow IndeDebut 2010 member, Amy Allgeyer Cook).  One of the PM Moon editors chose Mice Don’t Taste Like Chicken as their personal favorite and extended a contract.  I chose to accept the contract because of the family environment PM Moon seeks to create.

  

CARLA MOONEY:
 I read about Soto Publishing in the Children's Book Insider newsletter. I liked the idea of working with a small publisher and decided to go ahead and try submitting my manuscript to them.

  

JO RAMSEY:
 I found my publisher, Jupiter Gardens, in a strange way. In addition to YA, I write romance, and I'd published with an e-publisher. That publisher also has an imprint that does metaphysical, New Age, and pagan titles, and had published a YA title there. I had written a YA series that includes channeling and energy healing, so it seemed a good fit for that publisher.

  

MIRIAM FORSTER:
 I found OakTara through a family friend who had sold them a trilogy.  He found out I was about to retire this particular book and suggested I send it to them.  At first, I was hesitant.  OakTara publishes inspirational fiction of all kinds and I didn’t see myself as an inspirational fiction author.

On the other hand, I couldn’t see a place for it in the mainstream young adult market, which had changed a LOT in the seven-plus years it took me to finish and polish the book.  The Flute and the Dagger takes place in a monotheistic world and is a pretty clean story, (neither of which I did on purpose, that’s just how the story ended up) so I finally decided to give it another good rewrite and send it in.

DANIKA DINSMORE: The publisher I'm working with has published some books of poetry of mine in the past. He has a very small operation, but I trust him and we work well together.

I had a bit of a roller coaster ride with agents and larger publishing houses. I found myself in the position of querying all over again and just decided the heck with big publishing houses. Did I really want to wait three more years for this book to come out? I approached a few boutique publishers and Tod McCoy of en theos press decided it was just the new direction he wanted to go in. I have been involved in the whole process, which is something that doesn't happen with a larger publisher.

Amy, you found your publisher through a contest, right? How did you hear about the contest?

I heard about the contest through an announcement on Verla Kay’s message board which, by the way, is a great resource for writers and illustrators. 


What gave you the idea to start this group?

Frustration.  I saw how much buzz was being built by marketing groups like “Class of 2K9” and other debutante groups.  I wanted to join but was told over and over that I wasn’t eligible, because my press wasn’t listed in Children’s Writers and Illustrators Market.  A lot of small presses aren’t.  I asked my publisher to apply to be listed.  She’s working on it, but it’s too late now as most of these groups have closed to 2010 applications.  I knew I couldn’t be the only person in this situation, and being a die-hard ‘do-it-yourselfer’, I thought I’d put together my own group. I also hoped we might be able to capitalize on the recent groundswell of support for Indie Bookstores to generate publicity for our publishers and our books.  


How did you find the other authors and interest them in doing the website?

I posted an announcements on Verla Kay’s message board, the SCBWI message board, the ICL message board, Twitter and Facebook.  I ended up with responses from all of these.  Some established writers forwarded the announcements to debut writers they know.  The response was great! 

And we got very lucky!  We have a great group of authors with many different skills and diverse fan groups.  We were able to create our message board, our blog, our logo and press releases within a week of forming.  Our blog already has many great articles on writing and publishing, contributed or forwarded by our members.  We are off to a great start. 


If other authors with books at small presses want to be part of Indie Debut, what should they do?

We have a few requirements:  1) The book being published must be children’s or YA.  2) The book must be their first book published in this genre.  3)  The book cannot be self- or vanity-published. 

If the author meets all of these criteria, they can email amyacook(at)live(dot)com and include their name, their publisher and the info on their book.  We’re currently taking authors with release dates in 2010 and 2011, and we’d love to add a few more members!



I’m assuming a small press has even less of a promotion budget than a large publisher. Besides the joint website, how have you individually worked at promoting your books?



AMY COOK: 
Having never been with a big publisher, it's hard to compare what PM Moon does with what Random House might do.  However, I've gotten marketing materials shipped to me almost every month.  These kits include postcards announcing my speaking engagements (to send to bookstores or schools), business cards, rack cards for speaking engagements and a banner with my ginormous face.  I'm supposed to put that up when I have an author event, but in all honesty seeing my face that big creeps me out.  For my part, I've set up a platform similar to other authors, with a presence on Facebook, Twitter, Red Room, Jacketflap, a website and of course a blog.  I think writers talk about writers they know, and making contact with them is the key to building pre-release buzz.  Plus, you make a lot of great friends! 



LORI CALABRESE: 
Like Amy said, having never been with a big publisher, it’s hard to compare, but I think most small presses have small promotion budgets, so a lot, and sometimes all, of the marketing efforts are the author’s responsibility. Even though my book is being published in 2010, I’ve already started marketing. As authors, we’re not just marketing our books, but we’re marketing our brand, which is us the writer.

Besides the IndeDebut2010 website, I have my own personal website at http://loricalabrese.com; I distribute a monthly e-mail newsletter called The Book Bugz  (you can opt-in at my website); I consistently blog about children’s books and writing at my website; I’m the National Children’s Books Examiner for Examiner.com; I contribute articles to article directories such as Ezine articles; I conduct school visits and I try to do as much social networking as I can. When my book is published, I look forward to participating in blog tours, sending the book out for reviews, contacting Independent bookstores, and participating in book fairs and events. 



DONNA MCDINE:
 One of the first marketing steps I took was to create a blog by the name of my book - http://thegoldenpathway.blogspot.com. My story book is a historical fiction account of the Underground Railroad and beyond the information I am distributing for my book I include book reviews of other children's books on the Underground Railroad and additional information on museums, websites, and blogs based on the Underground Railroad. 



TERRY LYNN JOHNSON: 
I have a website and a personal blog that I've had since before my book contract so my readers have taken the trip with me.  I really enjoy the blogging community and think it's a great way to get your name out there for free.  I also regularly contribute to sites like Absolute Write, Verla Kay boards, SCBWI forum, She Writes, Jacket Flap and a variety of dogsledding forums.  On every post, my signature with Dogsled Dreams and my website appears. Once my book comes out I have plans to attend the dogsled racing circuit.  One thing about writing a book about dogsledding, my target audience is easy to find.

I should also add, that I write articles for magazines and my bio is published the end of each article.  I've had many readers send me personal emails telling me how much they enjoyed my article and where can they find my book!  I think this is great promotion - and you get paid to do it! I'm planning to submit to dog magazines closer to Dogsled Dreams release date so hopefully I'll get some added exposure with good timing.



SCOTT HEYDT:
 You’d be surprised at what promotional items I’ve received from PM Moon. Some wonderful items and professional materials to assist with pre-promotion. That being said, I make sure I have web presence on my own website as well as popular social networks like Facebook, Twitter, Linked In, Shelfari, JacketFlap, etc. Also, I am a member of the SCBWI as well as the Greater Lehigh Valley Writers Group.  These associations provide countless opportunities for promotion and interaction with my audience.

CARLA MOONEY:
 I haven't done a lot yet. I have a website. I'm planning to order bookmarks and postcards to mail and pass out to local bookstores, schools, libraries, etc. I'm doing my first school visit for my daughter's fourth grade class sometime this winter. Hopefully, more will follow. I'd love to have a book signing at our local indie bookstore and plan to approach them near my book release. I'm also planning to make a book trailer to post online.



JO RAMSEY:
 I have my own website, www.joramsey.com, and have begun doing school visits. I've also spoken with an independent bookstore in my town. I belong to SCBWI, and to a few other online groups, so I've mentioned my book there as well.



MIRIAM FORSTER:
 I started a blog (of course!) and really set myself a goal of getting to know the online author community.While I try not to spam people with book information, I do have a Facebook fan page and often post mini-excerpts of my book on my blog. I also set up a website for myself and a book launch page with quizzes and contests, but that’s for after the book is out.


DANIKA DINSMORE: One of the reasons I finally decided to go small press is that as a new novelist I was going to have to do a lot of my own promotion anyway. The toughest thing is getting promoted at book fairs and conferences, because the booth rentals are pricey.

For promotion, I've boned up on my social media skills, learning more about how I can use Facebook and twitter. I've also just launched The White Forest website, which is specific to my novel series.

I have a background in teaching and performing, so I've already got one book tour planned. That's the most exciting part to me because I love being in front of groups of people, whether it's in a classroom or on stage. My book tour is a combination of readings, classroom visits, and working the book fairs. I call it my Imaginary Worlds Tour.


Did any of you try bigger publishers, or did you just want to go with a small press?


AMY COOK:
 I did try the bigger publishers, but fantasy has been flooded in the post-Harry Potter age.  And even though The Invisible Sister caught an agent’s eye, I didn't break into the bigger houses even with her help.



LORI CALABRESE: 
I think every writer dreams of being published by one of the large publishing corporations and writing the next number one New York Times bestselling book. Many authors work hard to get their books published, but unfortunately, the number of major firms has shrunk, and competition has grown to an all-time high. Like many new writers, I was anxious to get my manuscript out when it wasn’t quite ready. After receiving a few rejections from the larger publishers, I revised and revised and decided to submit it to DFP’s contest. It’s great that various alternatives such as small presses exist because they do give a new writer the opportunity to break into publishing. 



DONNA MCDINE:
 At this point in my writing career I've targeted small publishers and, at this time, I’m quite content.



TERRY LYNN JOHNSON: 
Since this is my debut novel, I did not try the major publishers, but I did sub to some mid-sized Canadian publishers and agents with several requests to see the full manuscript, but no contracts.

SCOTT HEYDT:
 I pursued literary agents for Mice Don’t Taste Like Chicken.  The bigger publishers often require representation, but it is a difficult barrier to break into.  I did not find success after numerous agent queries, and then the opportunity for the PM Moon contest arose.

CARLA MOONEY: 
I had tried two other small presses before Soto accepted Owen and the Dragon.

JO RAMSEY:
 I didn't try a bigger publisher with this series because I felt this publisher would be the best fit.



MIRIAM FORSTER: 
I did try bigger publishers, but I was a very new and inexperienced author at the time with a very rough book, so that didn’t go anywhere. As I said before, by the time The Flute and the Dagger was truly ready, the market had changed so much in young adult fantasy that I thought a smaller niche press might be a better fit.

DANIKA DINSMORE: A few years ago I had a fabulous agency in the UK and they took it to several of the largest publishing houses. Only the book wouldn't sell. We were told the fantasy market was over-saturated and that nobody was taking financial risks with new authors because of the economy. Nobody said they didn't like the story. As a matter of fact, they really liked the writing. You could imagine how I felt, like I was in the wrong place at the wrong time. Even though my ego wanted to find a large publisher, I finally decided it was going to be better in the long run this way.

What have you found to be the most effective method for getting the word out about your writing?

AMY COOK: 
Hands down, the internet.  One, it's free.  Two, the audience is limitless.  And three, we're just beginning to understand social media and its potential in marketing.  Blog tours, Facebook pages, blog radio interviews...these concepts aren’t limited to the big houses, nor are they prohibitively expensive.  Ten thousand-dollar websites aside, the internet provides a relatively level playing field for all publishers, large or small.



LORI CALABRESE: 
I think having a website is essential for any writer to get the word out about their writing. If you’re dedicated to building your brand, it can be an effective method to increase book sales, build and maintain a loyal fanbase, interact with readers, spread the word about upcoming events, promote yourself and any services you offer, highlight future books before they’re released, and so much more. Because of my website, I had the opportunity to write a picture book for John Hancock’s 2009 Back to School Campaign called Oh! The Possibilities that they distributed to their clients. It’s not only a great way to share and promote your work, but also a great way to get work. 



DONNA MCDINE: 
Networking, networking, networking! Get involved in your local Society of Children's Book Writers & Illustrators (SCBWI) Chapter, join a critique group (I'm personally involved in two on-line and one in-person at my local library.

 Chat boards are another instrumental way. Popular ones include:

• Institute of Children's Literature - You need to be a student and/or graduate of one of their writing courses
  
• Society of Children's Book Writers & Illustrators (SCBWI) - membership required
• Verla Kay 
  
• I'm also a member of the Children's Writers' Coaching Club helmed by Suzanne Lieurance. 
• And last but not least, The Muse Online Writers Conference is a week long FREE conference offering a tremendous opportunity to attend lectures and week long workshops from the comfort of your own home.
  

SCOTT HEYDT:
 Nothing beats word of mouth advertisement.  I have a large friend list on social networking sites where I utilize the trickle-down effect to get word out about updates and events.  Also, I find that writing for children is especially rewarding because they can become your biggest natural advocate for promotion if they enjoy your work.  They’ll promote by word of mouth with such honesty and fervor.

CARLA MOONEY:
 I think an online presence helps. I participate on writing boards like Verla Kay and Nonfiction for Kids. I'm hoping my website also helps to get some of the word out.



JO RAMSEY:
 Persuading my 14-year-old daughter to mention it on her Twitter and Facebook, and giving her and my 11-year-old bookmarks to pass out at school.



MIRIAM FORSTER: For me it’s been all about building relationships and staying open to possibilities.  I’ve found good friends in places I didn’t expect, and learned a lot about networking in the process.  If I had just gone into it with the idea that I wanted to build relationships with only certain people, or only been focused on marketing me, I don’t think it would have worked as well.

DANIKA DINSMORE: I'm still working on that one! Social media is vital to the campaign, but personally, I like the in-person approach. I like inspiring young writers through performing and teaching. I had many young readers test the novel and give me feedback. I think having a personal connection like that will build a loyal fan base. I also think it's important to get librarians interested in your work!


Read Part Two of this interview here.

Evolution of a Blog

Do you remember when you first started blogging? Did you have specific goals?

I actually started off on Live Journal. I thought I would post excerpts from my book, an agent would see how brilliant my writing was and sign me up right away. Ha!

Crazy as it sounds, that actually happened to someone I interviewed: Jessica Burkhart. Last year this time she was anticipating her first book release. Now she has six Canterwood Crest books out!

But when the agents didn't line up at my blog begging for attention, I thought maybe I should go the editor route. After all, when I interviewed Beth Kephart she told me she found an editor before she got an agent.

I also thought blogging would be good inspiration for writing. Like Val Hobbs, Robin LaFevers and Thalia Chaltas, I am not the type to work on my novel every day. But blogging is writing. And I could do that close to every day.

Last year my goal for this blog was to meet other writers and share a little about my writing journey. But as a freelance writer, I love interviewing people, researching them, getting to know them, finding out things that no one has asked them before. It took me a while to realize it, but the blog was the perfect place for a writer to interview writers, editors and agents. Not only do these people inspire me, they're full of great tips and just plain fun to get to know!

So the goals for my blog have evolved and I'm sure they have with yours, too. This coming year I have even more interviews lined up for the blog. I know self-promotion is hard for many authors, so my goal isn't just to get big name interviews. I plan to keep on focusing on writers who aren't household names yet.

I also have one little goal for myself: sign with an agent and get my books in print. Okay, maybe that's two goals, but they pretty much go hand in hand :D

What did you accomplish last year and how do you plan to conquer the world in the coming year?

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Today is the 11th Day of Christmas -- just one more giveaway after today!

The winner for the 10th Day of Christmas is:



Congratulations, Shelley! Email me at solvangsherrie at gmail dot com and let me know which book you'd like me to send from Day 10.

For the 11th Day of Christmas drawing, Choice #1 is Ender's Game by Orson Scott Card. Choice #2 is Troy by Adéle Geras. I know some of you really wanted Troy, and believe it or not, it is still up for grabs. Leave a comment before 10pm on Tuesday and it could be yours!